AHK Sri Lanka conducted its Agriculture Sector Committee meeting on 14th August 2023 at the Export Development Board (EDB). Ms. Marie Antonia von Schönburg, Chief Delegate of AHK Sri Lanka, and Dr. Kingsley Bernard, Chairman EDB, co-chaired the meeting. During the discussion, the Chairman of EDB announced the EDB's strategy for 2024 and 2025 and informed the members of AHK Sri Lanka about the sectors that had been added to the National Export Strategy. Furthermore, EDB announced the establishment of the National Organic Control Unit (NOCU) and the National Packaging Centre on EDB premises to assist Sri Lankan exporters.
During the conversation, Ms. von Schönburg commented on the prospects for Sri Lankan exporters in the German market and highlighted the significance of strategic promotion and communication to penetrate the highly competitive market. Members of the AHK Sri Lanka Agriculture Sector Committee discussed their challenges and proposed some ideas to EDB.