Exploring opportunities in the Tourism Sector
From 08.09.2025 to 12.09.2025, AHK Sri Lanka is carrying out a business initiation to Sri Lanka on behalf of the Federal Ministry of Economics and Energy. This is a project-related funding measure as part of the market development programme for SMEs. The target group is primarily small and medium-sized German companies (SMEs).
A German delegation will come visit Sri Lanka to explore collaboration and business opportunities in the field of Planning / Consulting / Tourism Services.
The program includes a one-day conference in Colombo with experts, corporates and further stakeholders from the Sri Lankan and German business and tourism community. Pre-scheduled B2B-meetings between the German visitors and Sri Lankan corporate representatives provide the unique opportunity of intensive discussion and building relationships. A complimentary program with site visits and further networking opportunities within the tourism, corporate and institutional sector in Sri Lanka will foster the establishment of business relationships.
The Sri Lankan Tourism Sector
Sri Lanka is experiencing a remarkable economic revival, emerging stronger after the challenges of the COVID-19 pandemic, political shifts, and IMF financial support. In the Autumn 2024 AHK Asia-Pacific Business Outlook, the country secured the top spot for business expectations, reflecting growing confidence in its economic potential.
The tourism sector plays a pivotal role in this recovery. Despite its compact size, Sri Lanka boasts stunning biodiversity, a rich cultural heritage, and world-famous beaches that attract surfing enthusiasts. It has also become a hub for Ayurveda and wellness tourism, drawing visitors seeking holistic experiences. Recently, the island has gained popularity among digital nomads for its blend of natural beauty and modern infrastructure. International recognition, such as being named the best destination for solo female travel by Timeout.com in 2024, has further solidified its global appeal.
From January to December 2024, more than 2 million tourists visited Sri Lanka. With a focus on sustainability, the country aims to increase this number while protecting its environment and respecting local communities. Instead of mass tourism, Sri Lanka prioritizes high-value segments like luxury travel, adventure tourism, and MICE tourism (Meetings, Incentives, Conferences, and Exhibitions).
To support this vision, Sri Lanka seeks foreign investment and expertise to enhance its tourism offerings and infrastructure. With its strategic approach to sustainable tourism, the country presents significant opportunities for businesses and investors looking to contribute to and benefit from this dynamic growth.
For German companies interested in participating in the delegation trip: Download the Information Sheet including the Registration Form
For Sri-Lankan stakeholders interested in joining the program:
As a Sri-Lankan stakeholder, you can participate in the Sri-Lankan-German Tourism Conference in Colombo on 09th September or in a workshop and speed dating session in Kandy on 12th September.
Moreover, we are looking for suitable B2B-matches for our German Delegation to engage in pre-arranged exclusive dialogues.
If your organization operates in or is interested in the following sectors, this is a unique opportunity to connect, collaborate, and grow:
- Ayurveda / Wellness Tourism
- (Destination) Marketing
- Sustainable & Niche Tourism
- Tourism Consulting
- Renewable Energy Solutions & Environmental Protection
- Research & Training/Education
We welcome participation from local tourism businesses (SMEs are happily welcome), consultants, government bodies, and investors, as well as sponsors interested in supporting this program financially or in kind.
If you are interested in participating in or contributing to the program, please indicate your interest by filling out the following registration form. We will get back to you with further details.
*Participation in the conference is free of charge. However, available slots will be allocated on a first-come, first-served basis.