Exploring opportunities in the Tourism Sector
From 08.09.2025 to 12.09.2025, AHK Sri Lanka is carrying out a business initiation to Sri Lanka on behalf of the Federal Ministry of Economics and Climate Protection. This is a project-related funding measure as part of the market development programme for SMEs. The target group is primarily small and medium-sized German companies (SMEs).
A German delegation will come visit Sri Lanka to explore collaboration and business opportunities in the field of Planning / Consulting / Tourism Services.
The program includes a one-day conference in Colombo with experts, corporates and further stakeholders from the Sri Lankan and German business and tourism community. Pre-scheduled B2B-meetings between the German visitors and Sri Lankan corporate representatives provide the unique opportunity of intensive discussion and building relationships. A complimentary program with site visits and further networking opportunities within the tourism, corporate and institutional sector in Sri Lanka will foster the establishment of business relationships.
The Sri Lankan Tourism Sector
Sri Lanka is experiencing a remarkable economic revival, emerging stronger after the challenges of the COVID-19 pandemic, political shifts, and IMF financial support. In the Autumn 2024 AHK Asia-Pacific Business Outlook, the country secured the top spot for business expectations, reflecting growing confidence in its economic potential.
The tourism sector plays a pivotal role in this recovery. Despite its compact size, Sri Lanka boasts stunning biodiversity, a rich cultural heritage, and world-famous beaches that attract surfing enthusiasts. It has also become a hub for Ayurveda and wellness tourism, drawing visitors seeking holistic experiences. Recently, the island has gained popularity among digital nomads for its blend of natural beauty and modern infrastructure. International recognition, such as being named the best destination for solo female travel by Timeout.com in 2024, has further solidified its global appeal.
From January to December 2024, more than 2 million tourists visited Sri Lanka. With a focus on sustainability, the country aims to increase this number while protecting its environment and respecting local communities. Instead of mass tourism, Sri Lanka prioritizes high-value segments like luxury travel, adventure tourism, and MICE tourism (Meetings, Incentives, Conferences, and Exhibitions).
To support this vision, Sri Lanka seeks foreign investment and expertise to enhance its tourism offerings and infrastructure. With its strategic approach to sustainable tourism, the country presents significant opportunities for businesses and investors looking to contribute to and benefit from this dynamic growth.
Further information on the program outline, participation opportunities and registration will follow soon on this page.