International Green Week (Grüne Woche) 2025

We are excited to invite innovative companies to join the Sri Lankan National Pavilion at the International Green Week (IGW) 2025 trade fair. This presents a unique opportunity for Sri Lankan businesses and entrepreneurs in the food & beverage, agriculture, and horticulture industries to showcase their products on an international stage and sell directly to end customers.

Event Details:

When: 17 - 26 January 2025

Where: Berlin, Germany

Event Highlights:

World’s Largest B2C Trade Fair for Food & Agriculture: A premier event for the food, beverage, and agriculture industries.
400,000 Visitors: Attracting a massive audience, providing unparalleled exposure and sales.
1,400+ Exhibitors from 61 Countries: A diverse range of international participants showcasing innovative products.
1,900 Journalists from 25 Countries: Extensive media coverage ensures high visibility and global reach.

Who Should Participate:

Exporters: Companies involved in exporting all types of food, beverages, and agricultural products, including both organic and conventional produce.
SMEs and Start-ups: Ideal for small and medium enterprises or new businesses seeking to explore international markets and understand product acceptance.
Growers and Producers: Farmer networks, related associations, and multipliers.
Fast Food Suppliers: Providers of prepared and ready-to-eat products.
Specialty Products Suppliers: Authentic Sri Lankan products, including handicrafts.

Benefits of Participation:

Brand Visibility: An excellent opportunity to raise awareness of your products and promote the ‘Made in Sri Lanka’ tagline.
Networking Opportunities: Meet international buyers, distributors, and wholesalers.
B2C Engagement: Ability to sell your products to consumers over the counter and receive immediate feedback.
Investment Recovery: Recover your investment through direct B2C sales.
Knowledge and Innovation Exchange: Learn about the latest trends, technologies, and best practices in the agricultural and food sectors.